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Marketing Analytics

Know what's actually working

Campaign tracking, attribution, and ROI analysis. Privacy-first marketing analytics that respects GDPR.

Channel Performance

Last 30 days

+32%
Channel
Sessions
Conv.
ROI
Google Ads
45.2K
1,234
+245%
Facebook
32.1K
876
+180%
Email
28.5K
1,523
+420%
Organic
67.3K
2,145
Total Conversions
5,778
+18.3% this month
Avg. ROI
+281%
+12% vs last month

Marketing tools that drive results

From campaign tracking to attribution modeling, get the insights you need to optimize your marketing spend.

Campaign Tracking

Track every campaign with automatic UTM parameter capture. See which campaigns drive real results.

UTM Builder

Built-in UTM link builder with templates. Consistent tracking across all your marketing channels.

Attribution Models

First-touch, last-touch, linear, and custom attribution. Understand the full customer journey.

ROI Analysis

Connect ad spend data to track true ROI. Compare performance across channels and campaigns.

Audience Segments

Build custom audiences based on behavior. Export segments for retargeting campaigns.

Channel Reports

Break down performance by channel. Social, paid, organic, email - all in one dashboard.

Attribution Models

First Touch
Google 45%Facebook 30%Email 25%
Last Touch
Google 25%Facebook 20%Email 55%
Linear
Google 35%Facebook 30%Email 35%

Understand the full journey

Multi-touch attribution shows you how each channel contributes to conversions. Compare models to find the attribution approach that works for your business.

First-touch attribution for awareness campaigns
Last-touch attribution for conversion optimization
Linear attribution for balanced views
Custom attribution with weighted models
Cross-device journey tracking
Privacy-friendly attribution without cookies

Ready to optimize your marketing?

Start tracking campaigns today. Free 14-day trial, no credit card required.